Keeping up its busy pace this week, Apple signed a deal with E! to make available on iTunes new weekly episodes of a number of series. It’s Apple’s second deal this week and comes just a day after inking a pact with Warner Bros.

Under the E! deal, iTunes includes new episodes from “The Soup,” “Dr. 90210,” “The Simple Life: ‘Til Death Do Us Part” and “The Girls Next Door” after the show debuts July 30. The episodes are $1.99 each.

Apple has sold more than 35 million videos since it introduced its video offering last fall.