Atlas On Demand said Thursday it has struck a deal with video-on-demand measurement firm Everstream, a division of VOD server maker Concurrent, to integrate the two companies’ VOD technologies.

Under the deal, the companies will integrate Atlas’s VOD campaign software into Concurrent and Everstream products. Atlas On Demand offers software to help agencies plan, buy and measure VOD advertising.

With this partnership, Atlas has lined up all the major VOD software and services providers into its camp so it can offer a widespread footprint for VOD ad campaigns. Atlas has already struck deals with C-Cor, SeaChange and Tandberg.