Geffen, DIC Create New ‘Tween’ Girls brand

Jul 31, 2006  •  Post A Comment

Geffen Records and kids programming studio DIC Entertainment have joined to create a brand for tweens and teens called SPG.

The cornerstone of the SPG brand will be the musical group Slumber Party Girls, who will serve as hosts on the new kids programming block, “KOL’s Secret Slumber Party on CBS,” a collaboration between DIC, AOL’s KOL kids site and CBS. “Slumber Party” is scheduled to premiere Sept. 16.

In addition to hosting the block, the Slumber Party Girls will serve as the “house band” for the live-action dance competition series “Dance Revolution!,” which is inspired by the video game franchise from Konami.

Andy Heyward, chairman and CEO of DIC Entertainment, and Ron Fair, chairman of Geffen Records and president of A&M/Interscope Records, announced the SPG launch Monday.

The five-member band, which was created by DIC and Geffen after auditioning more than 1,000 hopefuls, will appear on 26 half-hour episodes of “Dance” and be featured in 76 interstitials that will air during the 2006-07 season. The Slumber Party Girls’ new single will debut on iTunes and KOL in August.