Hewlett-Packard Buys Time on AMC

Jul 25, 2006  •  Post A Comment

AMC said that Hewlett-Packard has signed a deal to advertise on the network in the third quarter.

Hewlett-Packard ads will run during “Sunday Morning Shootout” and the network’s prime-time movie block. As part of the deal, AMC will create a branded trivia game focusing on technology and movies that will appear in the form of bumpers during “Shootout” and in prime time. The package also includes tagged tune-in spots, billboards and online ads at AMCtv.com.

Financial terms of the deal were not disclosed.