MySpace Takes Aim at YouTube

Jul 31, 2006  •  Post A Comment

MySpace continued its meteoric ascent in traffic this summer, growing its unique audience threefold for the week ending July 23 compared to the week before.

The video portion of the social networking site commanded a unique audience of 10.4 million visitors that week, up from 2.9 million the week before. That allowed MySpace to jump past MSN and inch closer to YouTube. But YouTube gained audience too, rising to 15.8 million uniques for the week ending July 23, up from 12.8 million the week before.

Both MySpace and YouTube are putting distance between themselves and other video-sharing sites such as Google Video, Break and MSN, which are staying fairly steady in traffic.

Earlier in July, online research service Hitwise announced that MySpace was the No. 1-ranked site in the U.S. based on market share of visits, and accounted for 4.46 percent of all Internet visits, pushing it ahead of Yahoo Mail and Yahoo.