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Program Engagement Among Viewers 50-Plus

Jul 31, 2006  •  Post A Comment

Shows returning in fall ’06 on broadcast networks. Results listed sequentially by category.



Network

ABC

CBS

CW

Fox

NBC



Program

Desperate Housewives

Survivor, Two and a Half Men

Everybody Hates Chris

Prison Break

Las Vegas, Medium



Index

112

108

110

109

105



Includes regularly airing prime-time shows with at least three telecasts. Minimum sample was 1,000. The IAG Index measures how much more attentive viewers are to the show than to the average regularly airing prime-time show on the network; for example, viewers A50+ of “Desperate Housewives” are 12 percent more attentive to that show than were viewers A50+ of the average show on ABC during the time period. Note: “Everybody Hates Chris” was indexed against viewers A50+ of the average show on UPN and The WB.

Source: IAG Research, Sept. 19, 2005-July 8, 2006