Shows returning in fall ’06 on broadcast networks. Results listed sequentially by category.
Network
ABC
CBS
CW
Fox
NBC
Program
Desperate Housewives
Survivor, Two and a Half Men
Everybody Hates Chris
Prison Break
Las Vegas, Medium
Index
112
108
110
109
105
Includes regularly airing prime-time shows with at least three telecasts. Minimum sample was 1,000. The IAG Index measures how much more attentive viewers are to the show than to the average regularly airing prime-time show on the network; for example, viewers A50+ of “Desperate Housewives” are 12 percent more attentive to that show than were viewers A50+ of the average show on ABC during the time period. Note: “Everybody Hates Chris” was indexed against viewers A50+ of the average show on UPN and The WB.
Source: IAG Research, Sept. 19, 2005-July 8, 2006
Program Engagement Among Viewers 50-Plus
Jul 31, 2006 • Post A Comment