2006 Emmy Telecast Second-Lowest-Rated Ever

Aug 29, 2006  •  Post A Comment

Considering the early August date, the telecast of the “58th Annual Primetime Emmy Awards” Sunday didn’t perform as poorly in the ratings as some industry insiders were expecting.

The Emmys scored a 5.2 preliminary national rating and 14 share in the adults 18 to 49 demographic, a number that includes live viewing and same-day viewing via digital video recorders, according to Nielsen Media Research. That was the second-lowest-rated Emmy telecast performance in history and marked a 15 percent drop in ratings from the 2005 ceremony.

The award ceremony is usually broadcast in September, but NBC adding NFL football to its schedule on Sundays for fall 2005, there was no space to run the Emmycast on Sundays, and a deal to air the awards on another night couldn’t be worked out.

Still, Emmy watchers were girding for an even lower number, considering the summer telecast, which usually means lower viewership levels overall. For NBC, the Emmys was a win, giving the network a 126 percent increase in adults 18 to 49 in the time period so far this summer (5.2 versus 2.3). The awards were also the highest-rated adults 18 to 49 number for any of the networks since the June 20 telecast of the NBA finals (6.5).