ABC Sports Programs Taking on ESPN Brand

Aug 10, 2006  •  Post A Comment

All sports carried on ABC will carry the ESPN brand, beginning with Saturday night college football on Sept. 2.

Tune-in promotions will continue to direct fans to the ABC Television Network. Once they tune in, they’ll see ESPN’s graphics, signage and logos. The ABC bug will appear in the lower right-hand corner of the screen during broadcasts.

“It makes perfect sense for the Walt Disney Co. to bring the strongest brand in sports media, ESPN, to our company’s most expansive platform—the ABC Television Network,” said George Bodenheimer, president of ESPN and ABC Sports and co-chairman of Disney Media Networks. “ESPN has been infused with ABC Sports’ history of innovation, and we are committed to building upon that legacy as we continue to serve fans and our partners more effectively through ESPN on ABC.”