MySpace.com Partnering for ‘My Name Is Earl’ Promotion

Aug 10, 2006  •  Post A Comment

NBC and 20th Century Fox Television will partner with online social networking Web site MySpace.com to offer users an opportunity to have their photo featured in the end credits of “My Name Is Earl” during one of the first three episodes of the 2006-07 season.

At the end of each episode, the series’ production credits normally conclude with the Amigos de Garcia logo — executive producer Greg Garcia’s production company slate that normally features friends of the show’s creator. Winners will have a chance to be featured as one of the “amigos.” The first winner will appear in the season premiere of “Earl” on Thursday, Sept. 21, with two other winners appearing in the credits of the two subsequent episodes.

In addition, MySpace will offer user-generated content, sneak previews of “Earl’s” first-season DVD and soundtrack, “Earl” content for cellphones and other licensed “Earl” merchandise.

Myspace.com and 20th Century Fox TV, which produces “Earl,” are both owned by News Corp.

From Aug. 10 through Sept. 5, users can log on to MySpace.com and submit their photo on a special “My Name Is Earl” profile page. Each week, five “amigo” photos, selected at random, will be featured on the “Earl” MySpace page. NBC will promote the sweepstakes on air during “Earl” repeats through the month of August.

The show’s creators will choose three sweepstakes “amigo” winners from MySpace “Friends of Earl” entrants based on a random data pull.