Break.com Partners With Showtime

Aug 22, 2006  •  Post A Comment

Viral video site Break.com has forged a partnership with Showtime, marking Break’s first deal with a television network, the companies announced. The deal encompasses a promotion for Showtime’s prime-time series “Weeds” called “Chaos in Suburbia.” The promotion allows users to submit videos of their suburban experiences and will be accessible under the newly created Chaos in Suburbia channel on Break. Partnerships between online video sites and traditional media companies are considered critical to the success of viral video ventures.

Showtime will include selected clips in on-air spots starting this month. Those spots will also be available on MySpace.com and for podcast downloads. According to Nielsen//NetRatings, Break.com counted 2.6 million unique visitors in July.

The approach is similar to the one employed by NBC when it inked a deal with YouTube in June for “The Office” promotions.