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CBS to Offer Wireless Access to Show Clips via Billboards

Aug 24, 2006  •  Post A Comment

CBS will make free clips from its new prime-time lineup available directly from CBS Outdoor billboard locations to mobile device users starting in September, a marketing first for a broadcast network.

The clip offering is being made via MobiZone, which lets mobile users download free brand and media content via Bluetooth technology. The system was created by mobile technology firm Kameleon Technologies.

The billboards, which will be located in New York’s Grand Central Station, will enable cellphone users to watch a clip from a new CBS prime-time series. Once a mobile user activates his cellphone or PDA, the clip can be automatically downloaded via Bluetooth connectivity and played on the screen of the mobile device. Clips will be available from CBS’s four new prime-time series—”Shark,” “Smith,” “Jericho” and “The Class”—plus returning drama “CSI.” The clips can be saved or passed on to family and friends.

“The ability to extend a brand’s message from the static two-dimensional poster to an audiovisual clip on a cellphone provides endless opportunities for out-of-home advertisers to extend their message,” Jodi Senese, executive VP of marketing for CBS Outdoor, said Thursday in a release. “CBS’s free ‘sneak peek’ of their fall lineup is a tailor-made application for this technology.”