Channel One Launches Broadband News Outlet

Aug 16, 2006  •  Post A Comment

Channel One, a news provider for teens, has launched Livewire, a 24-hour broadband video channel available to anyone with high-speed Internet access.

ChannelOne.com, which says it has nearly 400,000 unique teens visitors each month, hopes to provide teens with an interactive news experience. Livewire lets students contribute footage and comment on ongoing news stories. Teens can e-mail stories to friends and view the content rated most popular by their peers.

“The social elements built in will be crucial for encouraging teens to talk among their peer group and the world around them,” Channel One Senior VP of Creative Development Beth Mayall said.

Livewire offers streaming content directly from the Channel One newsroom and allows users to access archived footage. A rolling news ticker streams breaking news headlines.

Channel One reaches more than 7 million teens in U.S. middle schools and high schools. Its Web site won a Webby Award in 2005 in the Youth category.