‘Lovebites’ Microseries on TBS’s Menu

Aug 16, 2006  •  Post A Comment

TBS plans to televise a new microseries called “Lovebites,” sponsored by Unilever’s Sunsilk hair care brand.

The 2½-minute episodes of “Lovebites” will run after “Sex and the City” and at other times on weeknights. They’ll be preceded by a Sunsilk billboard and followed by a commercial. Financial terms of the deal were not disclosed.

Beginning Sept. 13, TBS will air 65 of the 82 episodes over the course of 13 weeks. The other 17 episodes will appear at retail and on Web sites including TBS.com. Viewers will be able to go online at Gethairapy.com and lovebites.com to view the episodes online, chat with the stars on their blogs, tour a character’s apartment and win the character’s favorite fashions.

“Lovebites” is produced by Paul Reiser’s Nuance Productions, JWTwo Entertainment and Greif Productions.

Based on an award-winning show from Canada called “Love Bugs,” “Lovebites” follows the romantic and domestic exploits of Katie and Max, a couple in their mid-20s. In the episodes Katie deals with the problems of daily life, from her career as a low-level PR executive to everyday hassles with clothes, hair, and other comedic mishaps.