Fox Offers Two More Shows Online

Aug 22, 2006  •  Post A Comment

Fox is adding to its online streaming of TV shows with the news Tuesday that it plans to offer for free the first three episodes of prime-time shows “Prison Break” and “Vanished” on its own Web site, Fox.com, and more than 50 portals and Web sites including Google Video, Yahoo, TV Guide and IGN.com.

The streaming starts Tuesday, and the episodes are available commercial-free. Fox said the three-episode offering is part of the marketing initiative for those two shows, which premiered Monday night, to get viewers hooked from the start by sampling. The episodes will be available the morning after their on-air premiere and will run for about a week online.

The marketing effort builds on Fox’s aggressive push into online delivery of shows in the past few weeks. On Monday the broadcaster announced its new strategy to offer limited ad-supported episodes of several prime-time shows on Fox-owned stations in nine markets. Also, last week 20th Century Fox said it would sell television shows such as “24” and movies such as “X-Men: The Last Stand” as downloads on Web sites across the Fox Interactive Media system, such as Direct2drive.com and MySpace.