Google, Fox Interactive Ink $900 Million Pact

Aug 7, 2006  •  Post A Comment

By Natalie Finn

Google is set to become the exclusive search and keyword-targeted advertising sales provider for Fox Interactive Media’s various Web properties, including the social networking site MySpace.com, via a $900 million deal announced Monday.

The deal will allow visitors to MySpace and other sites to utilize Google’s vast searching capabilities and view display advertising from the search engine’s global advertiser base.

Under the multi-year agreement, Google will perform Web, vertical and site-specific search functions for the majority of Fox Interactive Media’s Web holdings, and Google’s AdSense program will be the sole provider for text-based and keyword-targeted ads on those sites.

According to AdAge.com, Google is guaranteeing News Corp. $900 million if the Web sites hit certain volume requirements.

“It is truly a landmark deal,” News Corp. President and Chief Operating Officer Peter Chernin said during a conference call announcing the deal. “We look forward to expanding our relationship into many new areas over years to come.”

Eric Schmidt, CEO of Google, said in a statement: “MySpace.com is a widely acknowledged leader in user-generated content, and incorporating search and advertising furthers our mission of making the world’s information universally accessible and useful.”