TiVo to Supply Omnicom Agencies With Data

Aug 31, 2006  •  Post A Comment

TiVo, which on Wednesday reported a wider second-quarter net loss, also announced a deal that will deliver clients of some Omnicom Media Group agencies second-by-second advertising and audience measurement data.

Clients of Omnicom’s OMD and PHD agencies will buy the research information and partner in a study of audience engagement with advertising, TiVo said in a statement.

Last month TiVo announced the creation of TiVo Audience Research and Measurement, a business that offers data on viewership and effectiveness of TV advertising by network, genre, daypart, time slot, day of week and pod position. The company is expanding the services it offers as spending on technology and competition from other digital video recorder makers trims profit at the DVR pioneer.

TiVo reported a second-quarter net loss of $6.4 million, compared with a net loss of $900,000 in the same quarter a year ago. The company blamed the increased red ink on costs associated with patent litigation with EchoStar Communications, higher hardware costs, pricing changes and the expensing of stock options.

TiVo had 4.4 million subscribers in the quarter, up from 3.6 million a year ago.