TV Guide, 4INFO to Place Show Listings on Cell Phones

Aug 23, 2006  •  Post A Comment

TV Guide Mobile Entertainment linked up with mobile search service 4INFO in a deal that will bring TV listings to cell phones. Under the partnership, any cell phone user will be able to search their local channel guide from a mobile phone.

Because the new service relies on low-tech cell phone capabilities built into nearly all cell phones, TV Guide will be able to reach nearly all of the more than 200 million mobile phone users in the United States.

The new service lets viewers look up TV channels and program times via a query through 4INFO’s search system. Gemstar TV Guide International Inc. is exploring new ways to deliver television fans listing information as sales of its print publications fall off.