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Video Fastest-Growing Online Ad Market Segment

Aug 30, 2006  •  Post A Comment

Online video is the fastest-growing segment of the $16.7 billion Internet advertising market and will increase more than 71 percent this year, research firm eMarketer reported Wednesday. By 2010, video ads will account for 8 percent of the $29.4 billion total online take for that year.

EMarketer said Internet video ad dollars will nearly triple this year to $640 million, up from $225 million in 2005. By 2010, that figure will swell to $2.3 billion, the firm said.

The rapid rise is due to the quick pace at which television networks, traditional marketers and new participants such as YouTube have introduced video onto the Web in the past year.