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CBS Wins Wednesday in Adults 18 to 49; The CW Debuts

Sep 21, 2006  •  Post A Comment

On a night when The CW debuted its inaugural original series programming, CBS won Wednesday in the adults 18 to 49 demographic with help from the top two shows: the season premieres of “Criminal Minds” at 9 p.m. (ET) and “CSI: NY” at 10 p.m.

“CSI: NY” was the No. 1 show Wednesday in adults 18 to 49, scoring a 4.9 preliminary national rating, a number that includes live viewing and same-day viewing via digital video recorders, according to Nielsen Media Research. That was up 9 percent in the time period from its own season debut last season.

It eclipsed the second half of a repeat special of ABC’s “Grey’s Anatomy” in the time period (4.0) and the series premiere of NBC’s “Kidnapped” (2.8), which was down 30 percent from the premiere of “Law & Order” in the time period last season.

At 9 p.m., “Minds” was tops, followed by the first half of the “Grey’s” special on ABC (3.5) and the second half of NBC’s two-hour “Biggest Loser” premiere (3.5). For its two-hour premiere, “Loser” scored a 3.1 in adults 18 to 49, up 29 percent from last year’s time-period premieres of “The Apprentice: Martha Stewart” and “E-Ring” (an average 2.4), but down 6 percent from its own 90-minute premiere last September on a Tuesday (3.3). Fox’s 9 p.m. legal drama “Justice” dropped 24 percent from its performance last week to a 1.9.

At 8 p.m., the ABC results show for “Dancing With the Stars” won the time period with a 3.7, followed by the series debut of CBS’s apocalyptic drama “Jericho” (3.2), which was up 39 percent from last season’s time period premieres of “Still Standing” and “Yes, Dear” (an average 2.3).

The two-hour premiere of The CW’s “America’s Next Top Model: 7” scored a 2.6 in adults 18 to 49, up 13 percent from its fifth-cycle debut in September 2005 on UPN (2.3) and up 4 percent from its sixth-cycle premiere on UPN in March (2.5). “Model” also grew from a 2.2 its first half-hour to a 2.8 in its fourth half-hour. “Model” also outperformed by 73 percent the year-ago time-period average of The WB’s “One Tree Hill” and “Related” (an average 1.5).

In adults 18 to 34, the demo The CW is targeting, “Model” scored a 3.3 rating, making it the No. 1 network in the 8-10 p.m. block in the young adult ratings group.

In adults 18 to 49, CBS was tops for the night with a 4.2, followed by ABC (3.7), NBC (3.0), The CW (2.6) and Fox (2.2).