Fewer Spots for Discovery’s Koppel Special

Sep 6, 2006  •  Post A Comment

Discovery Channel’s Ted Koppel special will air half the normal load of commercials, the network said.

The special, “Koppel on Discovery: The Price of Security,” will have five category-exclusive sponsors when it airs on Sept. 10. The advertisers are Ford, Geico, Microsoft, TD Ameritrade and Verizon Wireless.

“By halving our typical commercial load for the Koppel series, we have crafted an opportunity that more and more advertisers are requesting: a low-clutter environment with meaningful content against which they can best showcase their products and services,” said Joe Abruzzese, president of advertising sales for Discovery Networks U.S.

Future “Koppel on Discovery” specials will also be sponsored by those five advertisers and feature a lowered commercial load.