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Gregorian Joins Program Partners as Top Ad Exec

Sep 5, 2006  •  Post A Comment

Syndicator Program Partners named TV sales veteran Vicky Gregorian executive VP and national sales manager to oversee broadcast and cable syndication sales efforts.

Ms. Grigorian, who will also manage and expand the company’s sales team, will report directly to company principals Ritch Colbert and Josh Raphaelson, the company said in a Tuesday statement.

Prior to joining Program Partners, Ms. Gregorian served as senior VP and national sales manager of New Line Television, a position she held beginning in July 1996. While there, she oversaw the syndication launches of “The Twilight Zone,” “The Lord of the Rings” trilogy, “Wedding Crashers” and the “Austin Powers” film franchise.

Before that, Ms. Gregorian was VP and general manager of Boston’s WHLL-TV (now WUNI-TV) and has held positions as program director at WGRZ-TV in Buffalo, N.Y., Boston’s WLVI-TV and Miami’s WSVN-TV. A NATPE board member for eight years, Ms. Gregorian served as the organization’s chairman and CEO in 1991.