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Potkin, Ferullo Named VPs of Programming at CBS Paramount

Sep 5, 2006  •  Post A Comment

CBS Paramount Domestic Television named Abra Potkin and Joe Ferullo as VPs of programming and development.

The Hollywood-based executives will be responsible for overseeing talent and new syndicated series development, as well as working on current programming such as “Entertainment Tonight,” “The Insider” and “Dr. Phil.”

Ms. Potkin and Mr. Ferullo will also spearhead new media brand extensions for current and new programming, Terry Wood, president of creative affairs and development for CBS Paramount Domestic Television and King World Productions, said in a Tuesday statement. Ms. Potkin and Mr. Ferullo will report to Ms. Wood.

For the last decade, Ms. Potkin was a producer at CBS News, responsible for putting together documentaries and special one-hour broadcasts for “48 Hours.” She also worked in CBS’s programming division doing featured shows that profiled a single subject for two hours.

Mr. Ferullo joins CBS Paramount Domestic Television from NBC, where he most recently was a supervisor and producer at “Dateline NBC.” He developed new business for the company, such as “NBC News Presents” DVD releases and the deal to offer NBC News content on iTunes. He also produced prime-time specials, including the two-hour special marking the end of “Friends.” He has narrated programs on NBC, MSNBC and Discovery and wrote the NBC TV movie “Gridlock.”