‘Rachael’ Gains Viewers, ‘Megan’ Audience Shrinks

Sep 20, 2006  •  Post A Comment

In its second day in syndication, King World’s daytime talk show “Rachael Ray” attracted a bigger audience while viewers defected from NBC Universal’s “The Megan Mullally Show.”

“Rachael” scored a weighted metered-market average 2.9 household rating and 10 share in 55 markets Tuesday, according to Nielsen Media Research.

The second day of “Rachael,” which featured talk-show host and “Rachael” backer Oprah Winfrey making pizza, improved from a 2.8 rating/9 share on its first day. The audience for “Megan” fell 18 percent from Monday to Tuesday, when it garnered a 0.9 rating and a 3 share.

The first days’ ratings show that viewers are responding more quickly to Ms. Ray, whose career as a Food Network cooking-show host and author gave her an established audience base. Ms. Mullally’s last gig was playing a supporting role on NBC’s “Will and Grace.”

In its second day, “Rachael” attracted a 26 percent larger audience than its average lead-in program and ratings were 38 percent bigger than the comparable time period last year. “Megan” ratings fell 18 percent from its lead in and were down 36 percent compared with last year. “Megan” failed to break a 1 rating in all top 10 markets

Among other debuting talk shows, Warner Bros.’ “The Dr. Keith Ablow Show” held steady from its premiere week to the first two days of this week. “Ablow” scored an average 0.9 rating for Monday and Tuesday, which was on par with its 0.9 rating/3 share average of last week.

For the first two days of this week, “Ablow” is down 25 percent from both its lead in and the comparable time period a year ago.

Sony’s “The Greg Behrendt Show” was unchanged from its debut four-day week last week. For Monday and Tuesday, “Greg” is down 30 percent from its lead in and 42 percent from its year-ago time period average (1.2/4).

Among debuting court shows, Twentieth Television’s “Cristina’s Court” scored an average 1 rating/3 share for Monday and Tuesday of this week, down 9 percent from its 1.1 rating/4 from last week. For the first two days of the current week, “Cristina” is down both 9 percent from its lead in and its time-period average.

Sony’s “Judge Maria Lopez” scored an average 0.9 rating/3 share for the first two days of this week, on par with its performance last week. “Lopez” was also even with its 0.9 rating/3 share lead in and up 13 percent from its year ago time period average.