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TiVo to Offer High-Definition Digital Video Recorder

Sep 12, 2006  •  Post A Comment

Digital video recorder pioneer TiVo plans to introduce its first stand-alone, high-definition DVR this month.

The new product, which industry experts have been expecting to debut for about a year, allows users to record hi-def programming on a TiVo box. TiVo previously offered a hi-def box through DirecTV, but the satellite operator is no longer marketing that device.

TiVo is struggling to improve its finances as cable operators and satellite TV providers offer copycat devices. The company is rolling out new products to help retain its reputation for offering cutting-edge technology.

The new TiVo DVR lets users record two shows at the same time while watching a third program, the company said Tuesday. TiVo’s Jim Denney, VP of product marketing, said TiVo will market the product to home theater aficionados.

“We are focusing on high-quality audio and video,” he said.

TiVo will offer the new box at its traditional retail outlets, such as Best Buy and Circuit City, but will focus on stores in higher-end locales. The box will retail for $799.99.