Video-sharing Web site Revver, which made its mark as the host for the popular Diet Coke and Mentos video, said it finishes its test phase today and is adding a new features.



Revver’s goal is to serve as a marketplace for viral videos, matching creators to advertising dollars. It’s competing against larger video-sharing sites including YouTube and services offered by Google Inc. and MySpace.com. Revver was rated as the 28th most-visited video site in August by Nielsen//NetRatings.



Revver users can create their own Internet pages with individual Web addresses. The site lets them send and receive messages from other Revver users and create collections to track and organize favorite videos. Revver also offers users analytics, such as how much money videos make over time.



“We are making it a marketplace by providing the analytics, template, account management, and providing the sponsors an opportunity to advertise into a real market and for the various stakeholders to get paid,” said Steven Starr, CEO of Revver.