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‘Deal,’ ‘Heroes’ Lift NBC to Nightly Win

Oct 17, 2006  •  Post A Comment

NBC scored a Monday night victory thanks to the ongoing ratings driver “Deal or No Deal” and the popular freshman drama “Heroes.” The Peacock Net had a 4.7 preliminary rating among adults 18 to 49, according to Nielsen Media Research, though CBS handily won in households with an 8.9 rating due to its sitcom block anchored by “Two and a Half Men.”

NBC’s “Deal” posted a season-high performance of 5.2 among 18-to-49s, followed by another strong week for “Heroes” (5.7). In the 10 p.m. slot, however, “Studio 60” had a worrisome drop and its lowest-rated episode to date, at 3.1.

Over at CBS, “Two and a Half Men” continues to perform, matching season-high numbers in the key adult demo (5.2). The show led into “New Adventures of Old Christine,” which drew its third-largest audience to date (4.2). But “The Class” at 8:30 p.m. dropped 11 percent from last week’s time-period premiere to 3.1.

ABC’s reality block performed solidly, with “Wife Swap” garnering a 3.6 and “The Bachelor: Rome” enjoying week-to-week gains (3.7). The 10 p.m. J.J. Abrams drama “What About Brian” delivered surprising double-digit growth over last week’s premiere to earn a 3.5.

Fox aired two “House” repeats instead of a Major League Baseball game that was rained out, which earned 1.5 and 1.6, respectively. By moving its comedy block from Sunday to Monday, The CW has managed to boost its averages for their shows and for the night. In the network’s 18 to 34 demographic, “Everybody Hates Chris” was up 75 percent (1.4), “All of Us” was up 56 percent (1.4), “Girlfriends” up 42 percent (1.5) and “The Game” up 25 percent (1.5). Compared to last week’s drama block, the night was up 15 percent.

On the cable side, ESPN’s “Monday Night Football” scored a 10.2, up 13 percent over last week’s game. Based on overnights in metered markets, ESPN bested broadcasters to rank No. 1 in households.