GM Planworks Names Two Presidents

Oct 31, 2006  •  Post A Comment

GM Planworks named Mary Carpenter president of strategy and operating and Mike Rosen president of investment and activation.

In her new job, Ms. Carpenter will oversee all planning activity across all General Motors divisions. Mr. Rosen will be responsible for investments in all media.

Both executives report to Planworks CEO Dennis Donlin.

“Mike is emblematic of the next generation of investment talent that can see and manage opportunity in a more free-form content environment, and Mary has been at the center of the organization since its inception and has shaped the strategic approach for each of the divisions,” Mr. Donlin said. “Together, the two of them will position the organization to flourish in a multi-connection environment.”

GM Planworks, a division of Starcom MediaVest Group, is the dedicated planning, buying and research unit for GM.