‘Heroes’ Continues Climb on NBC

Oct 31, 2006  •  Post A Comment

NBC’s good news/bad news Monday performance continued this week with “Heroes” once again climbing to a new perch at 9 p.m., only to be followed by a disappointing performance for the10 p.m. drama.

The twist this week was that instead of struggling “Studio 60 on the Sunset Strip” occupying the later slot, NBC gave Tuesday night underperformer “Friday Night Lights” a shot. “Friday” scored a 3.5 among adults 18 to 49, according to preliminary Nielsen Media Research figures, a number that might change due to a one-minute “Heroes” overrun. That’s an improvement on its Tuesday performance, but 8 percent lower than the average “Studio 60” episode—and with less competition since CBS’s “CSI: Miami” was a rerun (4.3). “Heroes” drew a 6.4, its largest audience to date among all key demos and, along with “Deal or No Deal” in the 8 p.m. slot, helped NBC win the night with a 4.9.

Second-place CBS had its two-hour sitcom block, all in reruns, with “Two and a Half Men” (4.1) at 9 p.m. continuing to lead the pack, “The Class” at 8:30 still the weak link (2.5) and the 8 p.m. “How I Met Your Mother” (3.0) and “Old Christine” (3.3) at 9:30 performing solidly.

ABC (2.9 for the night) and Fox (2.8) were close for third place, with “Justice” on Fox garnering gains over last week’s 9 p.m. time period premiere to score a 2.5. “Prison Break” had a 3.6 at 8 p.m. ABC’s shows were all about on par, with “Wife Swap” at 8 p.m. scoring a 2.6, “The Bachelor: Rome” a 3.2 at 9 p.m. and “What About Brian” a 2.9 at 10 p.m.

The CW’s comedy block scored some demographic gains, with “Everybody Hates Chris” getting a season-best 1.4 and “All of Us” (1.3) matching its season high.