High-definition DVDs will account for the majority of the DVD sales market by 2015, according to a new study from Kagan Research.
Today, standard-definition DVDs account for $16.8 billion of the $16.9 billion home-video sales market. By 2009, hi-def DVDs will take hold and command $2.6 billion of that market. Kagan predicts the current format wars will be worked out by then. And by 2015, high-definition DVDs will garner $18.3 billion in sales revenue.
The overall home-video market is growing, but rental revenues are dipping and are down about 8 percent this year, the report said.
The report concludes that the rental market will continue to fall as video-on-demand becomes a larger source of movie-watching.