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MyNet Flat for Sixth Week On-Air

Oct 30, 2006  •  Post A Comment

MyNetworkTV’s prime-time telenovela block was flat week to week for its sixth week on the air, with “Desire” and “Fashion House” mostly even among households and adults 18 to 49.

“Desire” was flat among total viewers (777,000) and down 6 percent among adults 18 to 49 (to 458,000), according to Nielsen Media Research for the week beginning Oct. 16.

With “Fashion House,” the story was slightly better. The show was essentially flat (865,000) among total viewers and up 4 percent among adults 18 to 49 (to 563,000).

Since launching Sept. 5, MyNetworkTV has programmed limited-series, English-language telenovelas “Desire” and “Fashion House” for former UPN and WB stations. The current lineup will be replaced in December with “Art of Betrayal” and “Watch Over Me.”