Univision Newscast Outdraws English-Language Rivals

Oct 27, 2006  •  Post A Comment

Univision’s New York station, WXTV-TV, is closing in on a ratings milestone: Its 6 p.m. newscast, “Noticias Univision 41,” out-drew three English-language newscasts in key age groups at 6 p.m. for the month of October, finishing second only to WABC-TV’s 6 o’clock news.

That’s WXTV’s best October at 6 p.m. since Nielsen Media Research implemented Local People Meter measurements in May 2004. The ratings wins come as the television industry feels the increasing influence of Spanish speakers in the U.S., new clout reflected in Univision’s regular victories over an English-language network in prime time.

During the October, 2006, survey (Sept. 28 through Oct. 25, 2006), the weekday “Noticias” was watched by an average of 52,000 viewers aged 18 to 34, 158,000 viewers aged 18 to 49, and 161,000 viewers aged 25 to 54. For WXTV, that’s year-to-year increase of 79 percent in the 18 to 34 demo, 33 percent in the 18 to 49 demo, and 12 percent in the 25 to 54 demo.

Finishing behind WXTV in all three demo were, in alphabetical order, WCBS-TV, WNBC-TV, Telemundo’s WNJU-TV and Fox-Owned WNYW-TV.