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MyNetwork’s Mild Boost

Oct 23, 2006  •  Post A Comment

MyNetworkTV’s prime-time telenovela block enjoyed some week-to-week increases in key demographics during its fifth full week on the air.

“Desire” was up 18 percent to 779,000 total viewers, while climbing from a 0.3 rating among adults 18 to 49 last week to a 0.4, according to Nielsen Media Research for the week ended Oct. 15. The figures represented the largest weekly increase yet for the series.

“Fashion House” was up 10 percent to 875,000 total viewers, while going from a 0.7 rating among adults 18 to 49 to a 0.8.