The National Football League is bringing the operations of its popular NFL.com in-house after having CBS SportsLine produce and operate the Web site for the past five seasons.

NFL.com averages more than 15 million unique visitors during the season. The site is the anchor of the NFL Internet Network, which includes sites for the league’s 32 individual teams. NFL clubs will continue to produce their own sites, the league said Tuesday.

“In a rapidly changing digital landscape, bringing NFL.com in-house provides us greater control of our valuable content and enables us to strategically build the site as a media asset,” Brian Rolapp, the NFL’s VP of media strategy, said in a statement. “Fans can look forward to an even more entertaining, interactive and informative site built upon the expertise of the NFL and its other in-house media outlets such as NFL Network and NFL Films.”