‘Rachael’ Continues to Dominate New Syndies

Oct 18, 2006  •  Post A Comment

King World’s “Rachael Ray” continued to lead among new syndicated shows by a wide margin during the week ended Oct. 8.

“Ray” scored a 2.0 national household rating, a figure that includes live viewing plus same-day viewing via digital video recorders, according to Nielsen Media Research. It was down 5 percent from the week before, but the drop was hardly unusual for the week.

Compared with the same period last year, few shows in first-run syndication made gains. All talk shows, courtroom shows and game shows were down or flat (save “Who Wants to Be a Millionaire,” which was up 11 percent to a 3.1, likely due to host Meredith Vieira joining the “Today” show).

Newsmagazines continued to show healthy growth, however. Compared with last year, “Inside Edition” was up 9 percent to a 3.5, “Entertainment Tonight” up 2 percent to a 5.1 and “Access Hollywood” up 4 percent to a 2.6.

There were some daytime pre-emptions due to baseball playoffs, and news of the Amish school shooting broke at the top of the week, which likely diverted some viewers

Among other new shows, “Geraldo at Large” was down 13 percent to a 1.4, “Christina’s Court” was unchanged with a 1.3 and “The Dr. Keith Ablow Show” was down 10 percent to .9.

“The Megan Mullally Show” was up 13 percent to a 0.9 versus the prior week, but took a hit in distribution. The show was downgraded on NBC stations in New York and Columbus, Ohio. The downgrade was not reflected in the Oct. 8 figures, but according to the metered market ratings, the first two days in the new time slots gave “Mullally” a 0.7 average.