Survey: Convenience, Ad-Skipping Stoke Online TV Viewing

Oct 25, 2006  •  Post A Comment

A report released Wednesday found that 10 percent of Internet users watch television broadcasts online. The Consumer Internet Barometer, produced by The Conference Board and TNS, said Internet users opt to watch TV programs online for convenience and to skip the commercials.

The study also found that online viewing does not significantly affect the amount of traditional viewing. About 75 percent of TV viewers in the survey said their online viewing has not changed their traditional TV habits.

The Consumer Internet Barometer is based on a quarterly survey of 10,000

households. The current survey was conducted in the third quarter of 2006.