HBO, AOL Launching Broadband Web Site

Nov 15, 2006  •  Post A Comment

HBO and AOL have teamed to create a broadband Web site, This Just In, which is set to launch the first quarter of 2007.

With the site, AOL Media Networks is offering marketers the opportunity to associate their brand with an HBO property for the first time.

Thisjustin.com will tackle current events in a humorous way, featuring cutting-edge social commentary and urban and contemporary comedy talent. This Just In will carry extensive video content and a blog component that allows users to stay current on the day’s events as they are happening. HBO will provide the content, and the technical underpinning comes from AOL.

“With our heritage and relationships in the comedy space, this platform is ideal for showcasing new forms of entertainment to today’s savvy audience and allows us to discover fresh talent and ideas indigenous to new media,” said Carmi Zlotnick, executive VP of HBO’s New Media Programming Group.