NBC Shuffles TV Slate

Nov 29, 2006  •  Post A Comment

NBC unveiled its midseason scheduling strategy Wednesday, including a entirely new lineup for Sunday night.

With its top-rated “Sunday Night Football” departing in January, NBC needs to find a new Sunday lineup that won’t result in steep viewership drains. Season to date, the network has been on a roll, up double digits versus last year, but the gains have been largely due to Sunday night.

To fill out the night, NBC will run its stalwart newsmagazine “Dateline” in the 7 p.m. hour, followed by its new talent search reality series “Grease: You’re the One That I Want,” then the return of “The Apprentice” and “Crossing Jordan.”

In addition, NBC’s Wednesday lineup will be shuffled, with game show “Deal or No Deal” moving to the 9 p.m. slot. “Friday Night Lights,” which recently received a full-season order despite averaging a soft 2.5 rating among adults 18 to 49, will move down to 8 p.m.

For the time being, “30 Rock” is still slated for Thursdays at 9:30, despite the show’s struggling in the time period.

On Fridays, freshman game show “1 Vs. 100” will occupy the 8 p.m. slot. In recent weeks, the network has experimented with running “100” and “Deal” in various time periods on Friday nights.

Two new midseason dramas-“Raines” and “The Black Donnellys”-will join the NBC schedule in the spring, but dates and time periods have not yet been announced.