NBC Squeaks Out Week 7 Demo Win

Nov 7, 2006  •  Post A Comment

The combination of “Sunday Night Football” and “Heroes” gave NBC a surprise ratings win for the seventh week of the season, besting season-to-date champ ABC with a razor-thin margin of victory.

NBC won among adults 18 to 49 with a 4.0 rating to ABC’s 3.9, according to Nielsen Media Research. CBS was breathing down both their necks with a 3.8 for third place, making this November sweeps outcome a less-than-certain bet.

Fox was a distant 2.6 for fourth place, and The CW earned a 1.4.

In total viewers, CBS was first with 12.8 million viewers, followed by ABC (11.4 million), NBC (10.9 million), Fox (6.7 million) and The CW (3.3 million).

On Monday, ABC won the night, even though its “40th Annual CMA Awards” matched the awards show’s lowest rating ever and NBC’s “Heroes” set a series high.

According to preliminary figures, the awards garnered a 5.4 rating, matching last year’s performance on CBS, which was the program’s lowest rating since at least 1991. But that was still enough to win the night overall, while second-place NBC had its 9 p.m. “Heroes” (6.6) offset by 10 p.m.’s “Studio 60 on the Sunset Strip,” which earned a 3.3 (its best number in a month, but there’s also a minute of “Heroes” overrun that might change the figure in the nationals). At 8 p.m. NBC’s “Deal or No Deal” (4.4) maintained its season average.

Third-place CBS saw its Monday slate struggle a bit, with most shows matching their lowest season-to-date ratings. Starting at 8 p.m., “How I Met Your Mother” had a 3.3, “The Class” a 2.9, “Two and a Half Men” a 4.7, “Old Christine” a 3.7 and “CSI: Miami” a 5.6.

On Fox, 8 p.m’s “Prison Break” was about average with a 3.5, while “Justice” was down with a 1.8.

For The CW’s comedy block, again starting at 8 p.m., “Everybody Hates Chris” had a 1.4, “All of Us” a 1.3, “Girlfriends” a 1.4 and “The Game” a 1.3.