New MySpace Tool Protects Copyrighted Content

Nov 17, 2006  •  Post A Comment

MySpace is testing a new copyright protection tool with Fox and Major League Baseball Advanced Media that the video site says will make it easier and faster for rights holder to remove unauthorized content. MySpace said it will expand the capability to other copyright holders in a statement issued today.

With the new tool, rights holders can “flag” any video that contains unauthorized content. MySpace will then remove those flagged videos immediately, MySpace said. The MySpace tool also includes a feature that blocks videos removed by copyright owners from being re-posted by other users.

The move comes amid a flurry of efforts by online video sites to protect copyright. In late October, MySpace introduced a service to prevent unauthorized music from being uploaded to the site.

Earlier this week Google said it built into its acquisition of YouTube a $200 million financial buffer “to secure certain indemnification obligations.” Google did not elaborate in its statement issued on Nov. 13 when the deal closed, but that money will likely go towards any potential copyright quagmires.