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NFL Net Scores With Live Game

Nov 28, 2006  •  Post A Comment

Despite not being carried by several major cable operators, the NFL Network’s first live game telecast was the most-watched program on cable Thanksgiving night, attracting 4.2 million viewers.

The game, which pitted the Denver Broncos against the Kansas City Chiefs, drew a 6.8 rating in its coverage area, according to preliminary figures from Nielsen Media Research. NFL Network expects that number to increase when numbers from Denver and Kansas City are fully integrated.

NFL Network said its postgame show drew a 3.1 rating, making it the second-most-watched show on cable that night. The pre-game show ranked fifth.

Cable operators including Time Warner Cable and Cablevision have balked at carrying the NFL Network because of its cost and its demand that it be on a basic or digital basic tier rather than a sports tier.

Meanwhile, Sunday’s game between the Chicago Bears and the New England Patriots on Fox drew a 15.4 national rating and 24.1 million viewers, making it the most-watched NFL game of the season and the most-watched sporting event on television since the Olympics.