‘Biggest Loser’ Picked Up for 4th Season

Nov 28, 2006  •  Post A Comment

NBC has picked up “The Biggest Loser” for a fourth season, the network announced Tuesday.

The Peacock Network renewed the makeover reality series after a season performing opposite ABC’s “Lost” and CBS’s “Criminal Minds.” Though the series typically ranked third in the time period with a 3.1 average rating among adults 18 to 49, that’s still a 40 percent improvement for the time period compared with last year.

“‘The Biggest Loser’ is a valuable franchise and proven competitor in a very challenging time period,” said Kevin Reilly, president of NBC Entertainment. “The producing team has come up with unique ways to keep the series fresh and we anticipate the next cycle will continue to produce life-changing results for the contestants and jaw-dropping reveals for the viewers.”

NBC Universal Television CEO Jeffrey Zucker recently announced the network would aim to air only unscripted programming in the 8 p.m. hour. “Loser,” however, was given the task of defending a 9 p.m. slot. The series will broadcast its third-season finale in a live two-hour special Dec. 13.