Revver to Provide User-Generated Clips to Fame TV

Nov 10, 2006  •  Post A Comment

Revver, a video-sharing Web site that splits advertising revenue with content creators, will provide material to United Kingdom-based Fame TV, a broadcast channel that features only user-generated clips.

Fame TV viewers will get to vote for their favorite videos via text message, and the network and Revver will split revenue generated from those votes 50-50. Revver in turn will share its income equally with the creators of the clips that receive votes, the video-sharing Web site said in a statement Friday.

The partnership represents another step in the integration of user-generated material and traditional television. Fame TV joins Current, a U.S. based cable channel, as an outlet for video created outside the entertainment industry’s established structure.