NBC Makes Full-Season Order for ‘Studio 60’

Nov 10, 2006  •  Post A Comment

NBC is making good on its promise to stand by lackluster performer “Studio 60 on the Sunset Strip,” making a full-season pickup order for the Aaron Sorkin drama.

The network has ordered an additional nine episodes of the series, which has been struggling in its Monday night, 10 p.m. time slot. “Studio 60” is averaging a 4.0 rating in adults 18-49 and 9.8 million viewers overall, according to Nielsen Media Research.

“I am pleased to show our support for this outstanding and ambitious effort,” said Kevin Reilly, president, NBC Entertainment. “From the start, they have delivered the superb show that we wanted. The critical support has been rock-solid and there is a passionate core audience. We can’t wait for what’s going to come in the remainder of the season.”

Mr. Reilly has said he supports “Studio 60” despite its low viewership because the show is fits NBC’s brand and attracts affluent, educated viewers.

The series is produced by Warner Bros. Television and stars Matthew Perry and Bradley Whitford as comedy writers on a “Saturday Night Live”-style late-night comedy program. Fellow freshman “SNL”-themed NBC program “30 Rock” is also struggling, having lost viewers each week since the start of the season, most recently garnering a 1.8 rating.