Turner to Put Adult Swim, Nascar Shows on Xbox 360

Nov 6, 2006  •  Post A Comment

Turner Broadcasting System has made a deal to put programming from its Adult Swim programs and NASCAR.com available to users of Microsoft’s Xbox 360 video game console.

Gamers with an Xbox Live Silver subscription and a broadband connection can access original Adult Swim shows such as “Robot Chicken,” “Aqua Teen Hunger force,” and “Sealab 2021,” as well as episodes of “Race Rewind” from NASCAR.com, which is maintained by Turner.

“Partnering with Xbox 360 creates an ideal connection between the 18-34 audience and the popular and relevant Adult Swim and NASCAR.com brands that play an integral role in their entertainment-focused lifestyle,” said Dennis Quinn, executive VP of business development for TBS Inc. “Xbox live provides a logical way for this audience to consume and enjoy media.”