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Yahoo Revamps TV Site to Keep Pace With Rivals

Nov 29, 2006  •  Post A Comment

Yahoo introduced a new site design for the Yahoo TV section of the search engine as part of its effort to keep pace with new ways of consuming television online.

Yahoo TV’s makeover, the first in five years for the service, follows efforts by small and large video sites in the last several months to introduce new features in what’s become the increasingly competitive online video business.

The site revamp brings new features to Yahoo TV, such as an embedded video player. This new style of player is now considered critical because it lets viewers navigate around the page while the video plays on that same page. In addition, the new site includes a dynamic menu with links to TV shows generating the most buzz at any given moment, collections of videos related to different themes, and a personalized TV grid that follows users as they navigate the site.

Yahoo TV’s traffic is up 25 percent for October with 7.5 million unique users, compared to 6 million a year ago, according to Nielsen Net Ratings.

Yahoo has been overshadowed recently by companies such as MySpace, Google and YouTube. Yahoo’s bigger search rival, Google, nearly doubled its third quarter profit, while Yahoo’s profit for the same time fell 38 percent.

With the overhaul, Yahoo aims to increase visits and advertising revenue. Other online sites that have debuted new looks recently include AOL Video, Blip.TV, Revver and StupidVideos.com.



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