Comcast, Endemol Seeking User-Generated Pilot

Dec 19, 2006  •  Post A Comment

Comcast and Endemol are working together to turn user-generated content into a real television show.

The companies on Tuesday launched “Ten Day Take,” a new contest that requires users to submit a program idea to Comcast’s Ziddio user-generated video site.

The winner will have a chance to work with Endemol to produce a pilot in 10 days with a $50,000 budget. The pilot and a reality-style show following its production will both be available on Ziddio and on Comcast’s on-demand service.

“We recognize the increasing demand for user-generated content and its growing place in the entertainment industry,” said Liz Schimel, senior VP of entertainment for Comcast Interactive Media. “Ziddio is leveraging Comcast’s content relationships and multiplatform reach to provide amateur creators great opportunities to showcase their content, including real-world, professional outlets for their creative talent.”

(Editor: Gilbert)