Viewers Discover NBC’s ‘Identity’

Dec 19, 2006  •  Post A Comment

NBC’s new game show “Identity” got off to a solid start Monday night, retaining all of its “Deal or No Deal” lead-in to tie for the top show of the night.

The 9 p.m. premiere received a 4.4 rating among adults 18 to 49, according to preliminary Nielsen Media Research figures, the same as 8 p.m.’s “Deal,” and helped win the night for NBC. A repeat of “Studio 60” followed (1.7).

The rest of the field was almost exclusively reruns, except for ABC, which aired original episodes of “Supernanny” (2.4) and “What About Brian” (2.0). Even against weak competition, the originals faired poorly, with “Supernanny” delivering its lowest Monday rating to date and “Brian” hitting a season low. Overall, ABC tied for third with Fox. In second place was CBS with repeats of its comedy slate.

The weekly ratings, also released Tuesday, showed CBS winning the week of Dec. 11-17 among adults 18 to 49.

CBS had an average 3.7 rating, boosted by the finale and penultimate episode of “Survivor” and the return of “King of Queens.” In second place was NBC (3.2), then Fox (2.7), ABC (2.5) and The CW (1.0).

(Editor: Liff)