Fox Station Group Renews ‘Tyra’

Dec 18, 2006  •  Post A Comment

The Tyra Banks franchise just got a little stronger.

Warner Bros. Domestic Television Distribution announced Monday that the sophomore series has been renewed in a two-year deal, taking it through the 2008-09 broadcast year with the Fox station group in 22 markets, including WNYW-TV in New York, KTTV in Los Angeles and WPWR-TV in Chicago.

“We are obviously thrilled with ‘Tyra,’ which is quite evident by our giving the series a two-season vote of confidence,” said Jack Abernethy, CEO of Fox Television Stations. “We believe this show has quickly become a franchise and will continue to grow into a true powerhouse for years to come.”

The series has averaged a 1.4 rating this season but has shown strength in a number of key demographics.

“‘Tyra’ has shown steady growth over its first 18 months on the air and has broadened its demographic appeal, especially in the 18-49 and 25-54 demos,” said Ken Werner, president of Warner Bros. Domestic Television Distribution. “Fox, Sinclair and other ‘Tyra’ stations have remarked on how this series has truly blossomed on the air.”

Originating from Los Angeles, “The Tyra Banks Show” is produced by Bankable Productions and Handprint Entertainment in association with Telepictures Productions, an industry-leading and Emmy Award-winning producer of reality and reality-based programming. The series is executive produced by Alex Duda, John Redmann, Tyra Banks and Benny Medina.

(Editor: Liff)