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HDNet Launches Rather DVD Line

Dec 21, 2006  •  Post A Comment

HDNet is set to announce a DVD line to accompany its newsmagazine “Dan Rather Reports.”
Standard-definition DVDs of the first five episodes are being offered through the network’s Web site for $9.99 per program, with HD versions to follow next year.
An HDNet spokesperson said the DVDs are being sold in response to a high number of viewers asking for copies of the program, which represents the longtime CBS newsman’s return to the anchor desk after he departed CBS News.
HDNet is also preparing to announce plans to offer the program through paid online downloads starting in January.
Critics praised the Nov. 14 premiere episode, which covered soldiers returning home from the conflict in Iraq and Afghanistan, and said it delivered sober and hard-hitting journalism. But at 4 million subscribers, HDNet is too small to be rated by Nielsen Media Research, so it’s unclear how many people are watching Mr. Rather’s program.
HDNet Chairman Mark Cuban said he’s received more than a 1,000 emails about the show.
“We have gotten an incredible number of e-mails from people who said they have heard about it from a friend and went out and signed up for HDNet,” Mr. Cuban said. “And of course, the visibility for us has been huge.”
HDNet is also preparing to announce its next round of theatrical premieres. In January, the channel will offer the television premiere of “The World’s Fastest Indian,” as well the HD premieres of “Major League,” “Beetlejuice,” “Alive” and “Please Don’t Eat the Daises.”
This article is part of TVWeek.com’s High Definition newsletter, a weekly source of breaking HD news, articles and interviews written by Senior Reporter James Hibberd.

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