Most Syndie Series Down for Thanksgiving Week

Dec 6, 2006  •  Post A Comment

The Thanskgiving week left some syndicators feeling blue, as holiday pre-emptions wrought havoc on many series’ scores while others saw audiences simply tune out.

Some series, including “The Ellen DeGeneres Show,” “The Insider” and “The People’s Court,” were able to build viewers and climb to season highs, but most syndicated series were down week to week with “The Oprah Winfrey Show” tumbling to a season low and “The Montel Williams Show” scoring its worst rating ever, according to Nielsen Media Research numbers for the week ended Nov. 26.

Telepictures’ “Ellen” had a strong week that was bolstered by former President Clinton’s appearance Nov. 21. The series jumped 5 percent over the previous week to a season high of 2.2. The only other talk show to show growth was NBCU’s “Maury Povich,” with a 4 percent climb to a 2.4.

Among the lows in the talk show genre for the week, were “Oprah’s” full-point dip week to week, dropping 13 percent to a season low 6.2 for the King World strip, while “Montel” fell 17 percent to a new series low of 1.3 for the long-running Paramount series.

On the flip side, Paramount newsmagazine “The Insider” benefited from coverage of the Michael Richards and Kelly Ripa controversies to earn its highest rating of the year, with a 4 percent jump to a 2.8 rating.

The debut this week of NBCU’s “iVillage Live” series on select stations around the country met with mostly disappointing results, as the hour-long interactive strip averaged a 0.5 rating and 2 share on 10 stations, which included NBC-owned and -operated outlets in the top six markets. Those numbers are down from the show’s 0.9/4 lead-in average and off from the 0.8/3 the time slots were averaging in October. However, the show scored big on Dallas station WXAS-TV, where it soared in day-to-day comparisons, jumping from a 0.7/3 debut rating to a 1.8/7 score Tuesday.